Michael Di Re
Multi-Channel & Digital Marketing ConsultantMONTREAL, QC
B2B CLIENT ACQUISITION / ONLINE ADVERTISINGCONTENT MARKETING / SEO OPTIMIZATIONLOCAL SEO / DESIGN SERVICES
WHY WORK WITH A CONSULTANT?
Having worked with many agencies & consultants throughout my career, I've learned there is a clear difference. While agencies can be very effective to get work done, they are often lacking in providing a clear roadmap with a vision that considers your unique offering & marketing position. I've learned that budgets can quickly get exhausted without enough consideration for how it can be spent more effectively.As your Digital Marketing Consultant, I am committed to ensuring you have a Multi-Channel strategy that :• Provides value to your team & customers
• Attracts & converts new customers
• Sets you apart from your competitorsI will also provide you with effective tools and guidance to develop in-house skills and ensure you can save much of your marketing budget for running effective ads that drive the right traffic and convert!
Services and solutions adapted to your immediate needs in view of future growth
Reaching out to targeted lists of High-Value prospects with Personalized & Automated messages
We believe building a strong content foundation to ensure your advertising budget is spent effectively
Essential for every site and plays an ever-increasing role in both your organic & paid Google ranking
The most cost-effective online marketing strategy for converting customers in your area. Learn how to improve your visibility on Google Maps
Over 15 years of experience working with multi-national brands & businesses
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CONTACT ME today to schedule your FREE consultation assessment
YOUR BRAND, IN GOOD HANDS
B2B CLIENT ACQUISITION STRATEGY
Imagine if you could build a targeted list of High-Value B2B prospects, reach out to those prospects with a compelling automated personal message on LinkedIn and request that they add you to their network so they can learn about the valuable material you share.I’ve developed a unique strategy that includes warming up prospects on LinkedIn before sending any emails so they are aware of the value of what you and your company offer. This strategy has proven to drastically increase email open rates as it is no longer a cold outreach.Tailoring the messaging to include high-value content such as links to articles establishes you as an expert in your field and can have a great impact on response rates. Sending this as part of a personalized and automated email series that buckets prospects into categories of interest based on opens/clicks allows you to know which leads have a greater interest so your sales team can focus on follow-up & lead nurturing because your prospecting activities are completely personalized & automated!
We can also include:• A scheduling tool that syncs with your calendar so prospects can book an appointment with you right away.• A link it to your inbox so you can easily manage your contacts and reply without logging into a separate system.• An extract of all relevant data for each prospect so you have all relevant info at hand
The other key to success with this strategy is to ensure your LinkedIn profile & company page are optimized and include plenty of High-Value content establishing you as an expert. We want to ensure your offering is well displayed before driving any traffic to it.Learn more about how I can build a unique, personalized & automated B2B Client Acquisition strategy that targets the right prospects, delivers high value content and highlights your offering so you can focus on the converting them into sales!
Another successful strategy to attract the right target customer or inbound lead is to place ads on Google. While this can be a very successful way to attract new clients, I would not recommend engaging any of your marketing budget on Google Ads until you have added good quality content to your site that is relevant to the keywords you will be bidding on. This will have proven benefits to your advertising spend & Ad performance, as your Google Ad is displayed not just because you have placed the highest bid on a particular keyword a customer is searching for, but also because your site content scores highest for relevancy on the searched Keyword or keyword phrase. Learn more about my approach to online ads here.
ONLINE ADVERTISING SERVICES
My approach to Google Ads is simple. I would not recommend spending any of your marketing budget on Google Ads until you have done the following foundational work:
• Conduct Keyword Research
• Conduct Competitive Research (Competitor Organic & Paid Keywords, Top Ranking Pages, Newest Content Developed, etc.)
• Add relevant content that focuses your selected Keywords
• Make all SEO optimizations to your site (Meta Descriptions, Header Tags, ALT Tags, Compress/Geotag Images, etc.)
• Build your citation listings for a strong local presence
• Claim your Google My Business (GMB) profile, request reviews from your customers & post regular updates
Building a solid foundation by completing the above before you run any Google Ads, will not only help you improve your ranking on SERP organically, but will ensure your advertising budget is spent effectively as relevancy plays an important role in Google’s algorithm. The better your relevancy score, the more your ads will be displayed to the right customers.
Whether it's to chat with friends, stay connected to people across the globe, or for business and networking
purposes, people are on social media for a variety of reasons. One of the major benefits of social ads is their ability to reach very specific target audiences with the help of targeting features.For example, if you are a luxury brand and wanted to target a richer audience, you could target based on criteria like:
• Frequent International Travelers
• High-End Device Users
• Affluent neighborhoods using Postal Code
• Household Income
• Interest Targeting such as boating or golfing
To run a social advertising campaign, you must determine the objective for your ad, your target audience, and your budget. If you already have a list of customers such as your email mailing list, it can be leveraged to create a lookalike audience that expands that list with similar users.Contact me for a FREE Consultation Assessment and we will review several reports on your current status and whether you are ready to engage your advertising budget or if you can benefit from additional foundational work to spend it more effectively.
CONTENT MARKETING SERVICES
WHAT IS CONTENT MARKETING?
Content marketing is the process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, websites, podcasts, apps, press releases, print publications, and more. The goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty by providing valuable, relevant, and consistent content to attract and retain a clearly defined audience ultimately driving conversions.
WHAT IS CONTENT MARKETING STRATEGY?
Content marketing strategy deals specifically with content marketing. Content marketing strategists determine what content will build the right customer base by helping people make decisions or solve problems at various points in their customer experience. Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.
WHY IS CONTENT MARKETING IMPORTANT?
• It educates your leads and prospects about the products and services you offer
• It helps boost conversions
• It helps build relationships between your customers and business that result in increased loyalty
• It demonstrates to your audience how your products and services solve their challenges
• It helps create a sense of community around your brand
Quality content plays an important role in all forms of marketing.
SOCIAL MEDIA MARKETING - Content marketing strategy comes before your social media strategy
SEO - Search engines reward businesses that publish quality, consistent content
PR - Successful PR strategies should address issues readers care about, not their business
ONLINE ADS/PPC - For online ads to be relevant, you need great content behind it
INBOUND MARKETING - Content is key to driving inbound traffic and leads
CONTENT STRATEGY - Content strategy is part of most content marketing strategies
WHAT IS A CONTENT CALENDAR?
Content calendars are essential for production teams of all sizes and disciplines. The best content calendars don't just help everyone keep track of their deadlines; they streamline the entire content creation process. I can help you develop a calendar that ensures production meets your objective, speaks to each marketing persona and connects with your audience by optimizing and repurposing content to obtain the highest value from what is produced, ensuring your customers can follow your brand through their preferred channel.
SOCIAL MEDIA MARKETING & SCHEDULING
LINKEDIN / GOOGLE MY BUSINESS / FACEBOOK / INSTAGRAM / TIKTOK / YOUTUBE / PINTEREST
Remember, different platforms attract different audiences. Here’s a great article about social demographics in 2021While we primarily focus on LinkedIn for B2B outreach, there are many opportunities in other platforms depending on the content you produce. Our approach is to have a strong brand presence in each platform by repurposing and scheduling content. For instance, a video we produce can be accompanied by an article which can be posted on your LinkedIn Company Page and shared to your network, posted on your YouTube channel & Google My Business profile. We can also promote it on Facebook & Instagram, ensuring you are reaching all audiences and making the most out every piece of content produced. Our designers produce attractive graphics that adhere to your brand guidelines and we also schedule everything to adhere to the best days & times and in the right order, so you can ensure your Instagram feed is well curated.
SEO OPTIMIZATION SERVICES
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WHAT IS SEO?
SEO stands for “search engine optimization.” It is essentially the process of improving your site to increase its visibility when people search for related products or services on Google and other search engines. The better your visibility, the more likely you are to get attention and attract prospective customers to your business.
WHY DO YOU NEED SEO?
While you can pay for Google Ads, you can't pay search engines to get higher organic search rankings. Content quality and keyword research are essential factors of content optimization, and crawlability and speed are important site architecture factors as well.While SEO is not a fast track to success, relevancy and site score have a major impact on optimizing your Google Ads spend, and so SEO efforts are essential foundational work that will allow you to make the most of your advertising budget
WHAT ARE SEARCH ENGINES LOOKING FOR?
There are several factors that impact your search engine rankings, from keywords to backlinks and a strong local presence. Here are the most important factors to consider in any impactful SEO strategy.
Search engines try to provide the most relevant results to a searcher’s query, whether it’s a simple answer to the question “how old is Johnny Depp?” to more complicated queries such as “what is the best sushi restaurant nearest to me?” A searcher’s location, search history, time of day/year, are all factors that will influence search results.
THE QUALITY OF YOUR CONTENT
Google is moving further towards longer-form content that understands a visitor’s intention as a whole, instead of using keywords based on popular search queries to create content. While keywords are important to include on your website, it is even more important to focus on the user experience.
How quickly your website loads is increasingly a differentiator for search engines. You can check your Page Speed score with Google by clicking here. Ensuring your website images are optimized for web and adequality compressed is most frequently a huge factor in site speed. Which leads me to my next most important SEO factor.
COMPRESSING & GEOTAGGING IMAGES
Ensuring your images are compressed in size and optimized for web will help your site load faster and improve your Google PageSpeed score. Geotagging your images can help your site improve its local ranking. I have seen amazing results with this simple fix!Adding ALT tags is also important because Google cannot ‘see’ your images, but can ‘read’ the alt text. By adding alt text that describes the image accurately will increase the chances of your images appearing in Google Image search.
There are many SEO benefits for providing the best possible user experience. You need a site that is easy to navigate and search with relevant internal linking and related content. This is important to keep visitors on your webpage and for them to easily find what they’re looking for.
Adding Internal links to your website has many advantages. It provides your audience with further reading options, helps to improve your ranking for Keywords. It also helps Google crawl your site and tells it a page is relevant for a particular keyword, question, service, etc.
An authority website is a site that is trusted by its users, the industry it operates in, other websites and search engines. A link from an authority website is very valuable and is seen as a vote of confidence. The more of these you have, and the higher quality content you produce, the more likely your own site will improve its authority.
Is your website and its content optimised for all screen sizes and devices? Google confirms that responsive design is best for mobile optimisation.
META DESCRIPTIONS & TITLE TAGS
The meta description is the short paragraph of text that appears under your page’s URL in the search results, it’s also something you should have complete control of in your CMS or Website Builder. Include keywords that describes the page as well as your own brand name.
Creating content that is more thoughtful, helpful and includes practical-advice can help drive considerable traffic and improve your ranking on Search Engine Results Pages (SERP)
Making sure you are present on all relevant social channels and using them as a customer service channel can also have a huge impact on your SEO and can be a very effective non-technical way to increase your site’s visibility.
LOCAL SEO SERVICES
Boost Local SEO & improve your visibility on Google Maps
WHAT IS LOCAL SEO?
Local SEO (local search engine optimization) is a method of adjusting your website so you can improve your organic ranking in Google for location-specific search terms.Essentially it is the practice of implementing various adjustments and improvements to assist Google in understanding what your business does and what your value offering is, so that you are accurately displayed in SERP and Local Packs.Local SEO is similar to organic SEO with the addition of your customer’s geographic location. For example, if a user searches for “law firm in Montreal” or “nearby law firms,” you want your website to be served on top of the search results in your city and ideally, within the top 3 rankings on SERP. It will look like this:
3 MAJOR FACTORS
When deciding who to rank in the Google Local 3-Pack, they take 3 major factors into consideration:
Relevance is very important and is Google’s best guess of how accurately their results match the search terms that a user queried. This is directly correlated to your local SEO content development & strategy.
DISTANCE OF USER & BUSINESS
Another important local search ranking factor is the proximity between the user and your business location. Often this is calculated by a location-based search term. If a location specific query, such as “Dentists in Hamilton”, is not used then Google will account for the last identified location of the user via historical data.
**GOOGLE TRUST SCORE **
Your company’s reputation matters, and Google wants to share just how credible your business is. Think about boosting Google reviews by reaching out to your best customers by sharing a direct link to post a review.Ultimately, these three Google local search ranking factors determine which businesses will earn top organic local rank and within the Local 3-Pack.
WHY IS LOCAL SEO IMPORTANT?
Local SEO is the most cost-effective online marketing strategy for converting customers in your area.When done right, local SEO allows people to find information about your business quickly and easily, putting
them one step closer to a transaction.If you want to be found more quickly and easily by your target customer base, local SEO is the way to go. Take advantage of this opportunity by contacting me and asking about my local search marketing services.
LOCAL SEO TIPS
• Optimize for Google My Business
• Engage on social media and add posts to Google My Business
• Ensure your name, address, and phone number are consistent online
• Optimize online directories and citations
• Perform a local SEO audit
• Add Keywords in Naming Convention, Geotag & Compress all your website photos
• Optimize URL, title tags, headers, meta description, and content.
• Add location pages to your website.
• Create local content.
• Ensure your website is mobile-friendly.
• Get inbound links with relevance and authority.
Whether you’re looking for a simple informational website or a full eCommerce solution, l work with very experienced designers who can deliver a responsive design to look great on every device.While many design agencies are experienced, what they are lacking is a true leader who can guide you through the best options to deliver content targets your ideal customer and can help you decide which features are worth introducing at launch versus which can be easily integrated once your first year of analytics makes them worth introducing.While your relationship with an agency often doesn't extend beyond the delivery of commissioned work, I will be there regularly to review analytics with you and make sound suggestions ensuring your site is converting and attracting the right customers.
With designers that have the creative capabilities to take your company’s personality and translate it to visual design, your brand is in good hands. With careful consideration of color schemes, typography, and essential design principles, our team will work closely with you to create an impressive & affordable graphics that you'll be proud to have representing your brand.
• Logo design
• Business card design
• Ebook creation Graphic Design Services
We offer managed hosting services that are flexible, low-cost & tailored for your business. We launch your website, create your business emails and help you integrate them into whatever email client you prefer to use, including Gmail & Microsoft Outlook.
I will contact you within the next 24 hours.